Showrooming is the practice of researching products in a retail store and then finding the cheapest deal for that product on-line. This presents an ongoing problem for retailers who spend time and effort with customers that will never result in a sale. The positive we can take from this is it does get consumers into your store, where you can expose them to other products and in-store promotions. At this point it is up to the retailer to captivate potential customers and make a sale before they leave to purchase elsewhere. Digital signage is the perfect counter-active solution to Showrooming by making the in-store experience more captivating, educational, enjoyable and even interactive.

Studies show that product sales increase when interactive digital signage is used.

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